A well-defined B2B customer persona enables you to reach your ideal clients. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.     What Is a B2B Customer Persona? A B2B customer persona is a semi-fictional representati

Business services are the foundation of how companies stay competitive in today’s market. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.     The Role of Services in Business Operations Business